Laton
Building a club of winners.
THE ASK
To launch a gaming venture capital fund that stood apart. Not the stiff collar of finance, not the frivolity of gaming, but something investors and founders alike would aspire to join.
THE TURN
Laton was framed as a society of achievers. A club for those who play to win. Neither finance cliché nor gaming gimmick, but a new kind of boldness. Strong enough for capital, spirited enough for play. At its heart stood a clear rallying cry: the House of High Flyers. Within months of launching, the fund closed $50M.
THE SIGN OFF
Laton turned venture into a badge, and gaming into a stage for high flyers.
ROLE
Audience Research, Brand Strategy, Positioning, Messaging, Copy Writing.
