Firefly
From night owl to daylight refresh.
THE ASK
To rescue Firefly from being seen only as a cocktail mixer despite its still and subtle nature. To revive the brand as a natural soft drink in its own right, not bound to the bar, but made for the table.
THE TURN
We reframed Firefly as a way to bring the outdoors inside. Calmness, light, and the layered taste of nature bottled. A drink that invites people to stop, unwind, and reset in the middle of their day. Packaging was dialled back and partially transparent to let the stillness and the botanicals shine through, restoring Firefly’s place as a sophisticated soft drink with nothing to hide.
THE SIGN OFF
Firefly stopped being a nightcap
and became a daylight ritual.
ROLE
Brand Strategy, Positioning, Packaging Direction.
