Laton
Building a club of winners.
THE ASK
To launch a gaming venture capital fund that stood apart. Not the stiff collar of finance, not the frivolity of gaming, but something investors and founders alike would aspire to join.
THE TURN
Laton was reimagined as a society of achievers. A club for those who play to win. Neither finance cliché nor gaming gimmick, but a new kind of boldness. Strong enough for capital, spirited enough for play.
At its heart stood a clear rallying cry: the House of High Flyers. Within months of launching, the fund closed $50M.
Laton managed to turn venture capital into a badge of success, and gaming into a stage for high flyers.
ROLE: AUDIENCE RESEARCH, BRAND STRATEGY & POSITIONING, MESSAGING FRAMEWORK, COPY WRITING, DESIGN DIRECTION