DreamFarm
Making plant-based a delight, not a substitute.
THE ASK
To build a gourmet cheese brand without cheese… In Italy, out of all places! To sidestep the category clichés of the vegan aisle and create something mouthwatering enough to tempt cheese lovers of every stripe.
THE TURN
From a closed circle to an open table. DreamFarm widened the frame from vegans to anyone seeking better, boasting taste, texture, health, and sustainability rather than vegan-ness. Coral and turquoise broke through the wall of green-coded packs. A brand built to welcome and please, not exclude and substitute.
THE SIGN OFF
DreamFarm made plant-based not a substitute, but a delight in its own right.
ROLE
Research, Brand Strategy, Messaging & Naming
